What You Can Do With the Sendings Module #
Your media monitoring gathers everything that’s being said about your brand, topics, or industry — across news websites, print articles, broadcasts, and social media.
The Sendings Module (see Sendings Module: Main Interface Overview) helps you turn this media coverage into clear, targeted communication for internal or external audiences.
With just a few clicks, you can:
- Select and share relevant articles as branded Newsfeeds — including summaries, translations, and custom intros
- (Soon) send Custom Communications & Newsletters — such as press releases, company updates, or event invitations
- Create templates and manage distribution lists — to ensure consistency and reach the right audience every time
It’s your next step after monitoring: from collected coverage to communication that informs, engages, and aligns with your strategy.
Your Content Options: Create and Share #
The module is designed to help you create, organize, schedule, and deliver two main types of content:
1. Newsfeeds
Continuously updated, curated summaries of media monitoring results — with the option to add custom introductions. Newsfeeds allow you to share the most relevant articles with your teams, management, or other stakeholders in a clear and professional format. Each newsfeed can be automatically translated and branded, and is ideal for regular internal updates, such as daily digests or campaign-specific briefings.
Delivery via: ARGUS Spot Reader App or email. Dive deeper into this section → Create a Newsfeed
2. Custom Communications & Newsletters (Coming Soon)
A flexible format for creating and sending scheduled emails that go beyond media monitoring. This includes press releases, company statements, event invitations, and general newsletters — all fully customizable and styled in your corporate identity. With this feature, you’ll be able to communicate important messages to internal teams, partners, or media contacts in a targeted and polished way.
Delivery via: email (planned). You’ll also be able to save time with templates and ensure reach by using predefined distribution lists – both of which need to be created in advance so they are available for selection when composing your messages.
Explore the Interface & Workflow #
The Sendings Module is built to support your entire communication workflow — from content creation to management and performance tracking.
It is structured around two main control areas, each aligned with a specific stage of your workflow:
- Top Action Bar – for quickly launching new Newsfeeds, templates, and distribution lists
- Left Sidebar Navigation – for planning, organizing, and tracking your communication content and resources
Together, these areas give you full control over how you create, customize, distribute, and monitor your sendings — all in one place.
2.1 Top Action Bar – Initiate Newsfeeds, Templates & Lists
At the top of the interface, the horizontal Top Action Bar gives you quick access to content creation.
From the Create New dropdown menu, you can start:
- Newsfeed: Build and send customized newsfeeds based on selected media coverage — including summaries, translations, and predefined recipient groups. → Learn more: Create a Newsfeed
- Newsfeed Template: Design and save branded layouts specifically for your media monitoring newsfeeds — with predefined fonts, colors, and logo placement. These templates will later appear as selectable options when creating and sending a Newsfeed, so it’s recommended to set them up in advance. → Learn more: Design Your Newsfeed Template
- Email Template: Design reusable email layouts for general communications that are not based on media monitoring — such as press releases, event invitations, or internal updates. These templates can later be selected when sending Custom Communications (feature coming soon), so it’s useful to prepare them in advance. → Learn more: Design Your Email Template
- Distribution Lists: Create and manage recipient lists for all types of sendings — whether it’s for newsfeeds, newsletters, or future custom communications. Lists can be built manually or imported from systems like Active Directory. Once created, they’ll appear as selectable options during the setup of any sending. → Learn more: Set Up and Manage Distribution Lists
2.2 Left Sidebar Navigation – Plan, Manage & Track Communication
The vertical Left Sidebar Navigation is your control center for managing all existing communication content and assets. It mirrors your typical sending workflow — from planning to performance tracking.
(Screenshot: Sendings Module – Left Sidebar Navigation).
- Send: Plan, schedule and manage your outgoing communications.
- Planner – view and schedule upcoming sendings
- Drafts – access and edit unfinished items
- Favorites – mark key content for quick reuse
→ Learn more: Manage Your Sendings
- Manage: Organize and maintain templates, lists and (soon) categories.
- Edit or organize Newsfeed Templates, Email Templates, and (soon) Content Categories
- Ensure branding consistency and structure across your communication
→ Learn more: Organize Resources
- Track Section (coming soon)
- Monitor delivery status and engagement for your sent content.
- Check open rates, delivery status, and recipient activity
- Track what was sent, to whom, and how it performed
